Copywriting in History field
Nowadays under the conditions of relentless competition, historical museums and sites dedicated to history or heritage need desperately the service of professional copywriters. Hectic lifestyle entrenches upon all time and people are less interested in expositions or historical books. Well-written catching texts attract and involve visitors.
Well-design promotional strategy could guarantee the inflow of visitors and funds for museums and historical platforms. Interesting signage helps people move around and make museums more convenient. The circumspect PR campaign raises donations. Literate translation of materials and expositions attracts tourists and foreigners.
Types of copywriting materials in history field
- Guides for family and children
- Exhibitions’ and displays’ materials
- Marketing materials and press releases
- Applications, audio guides and multimedia trails
- Text panels
- Digital materials
How to become copywriter in historical field
Large museums often hire PR specialists with the marketing background. Furthermore, they have content/media team.
A new entry who wants to receive experience in writing for historical museums should approach a local cultural organization that offers volunteer practice. Surf sites of museums, explore their sections for young people and contact them for specific information.
It is possible to make a review of the exhibition and request a professional feedback. Furthermore, volunteer work is the good to point in CV, which speaks for commitment and enthusiasm. The best way to receive volunteer experience is to get in touch with the museum or heritage site’s volunteer coordinator. Furthermore, this activity is so flexible that everybody could find a suitable role.
The nature of texts changed over last ten years. They became less academic and more emotional because people remember better feelings rather than reflections.
The language used for descriptions of an exhibit item often makes visitors feel dumb. It leads to boredom and put off clients. That is why, the language of copywriting in history has to inspire and kindle visitor’s interest. Professional writers should give people opportunity to create their own opinion and interpretation about the exhibition. The information for museums should supply telling of curators.
Furthermore, it is necessary to keep consistency between different types of materials for historical museums and sites. The tone of signage has to me amicable. For example: “We do not use barriers or ropes to cordon off exhibits. Please respect the artists’ work by not allowing children to touch”. The friendly tone works the room and makes people follow the rules.
Using professional copywriting is an essential condition for fundraising. Persuasive texts could attract investors and donors. Moreover, donations is a crucial point for developing historical museums.
Museum staff is often small. That is why members share different roles. They create copywriting material without professional skills and experience. Writing courses for museum staff could not replace copywriter.
Materials for visitors should be creative and original. It is necessary to avoid worn out verbs such as “explore, discover, visit, create, and open”. Language and tone should be sophisticated and authentic.
Blogs dedicated to history have to contain articles, which explain difficult facts in a simple way. Popular science platforms have to avoid using of difficult terminology and keep the tone light. However, the analyze of historical events should be deep and miscellaneous.