Copywriting in psychology
Practicing psychologists who want to have great clientage should pay attention to smart content strategy. The psychological field is highly competitive and battle for clients is tough because of consultative services became mainstream. People who need psychological consultations want to be sure that they visit professionally. Mental health care is so delicate field that people choose with considerable bias. They do not appoint random psychologist with a name on a street sign. The searching consultant on the Internet is popular nowadays. Potential clients surf web pages of psychologists, collect feedback and compare information. That is why, the copywriting in psychology is essential to well-design promotional campaign. Specialists who want to improve their practice should invest in marketing and content development of sites. With well-written catchy content could work wonders, make a name to the specialist, improve site ranking and local search in searching engines. It could make psychologist the first option of patients who need mental health care.
Specialists who need the service of professional copywriters specialized in psychology:
- Clinical psychologists
- Alternative therapists
- Cognitive behavioral
Great content looks so naturally that readers cannot think that it is marketing. Moreover, content marketing is the best form of promotion to patients. People want to read educational and useful articles when they search the Internet to determine their problems. That is why, content marketing becomes more and more popular among psychologists.
Specialists claim that copywriting in the psychological field could be very efficient.
Per dollar spent, content marketing generates 3 times as many leads as traditional marketing"
Moreover, 80% of Internet users search information about health on-line. Three out of four persons make their decision based on the health information, which they find on the Internet. However, 64% of medical marketing departments spend less than 25% budget to on-line promotion. Furthermore, 83% of hospitals marketing departments devote less than 30% of the time to the Internet marketing. For this reason, medical consultants especially psychologists lose 80% of potential clients. It means that they dedicate their time to the creation of brochures than creating Web content.
Audience of the content of the psychological field
New patients. Many people become clients of psychological consultants after visiting their websites or social networks pages such as Facebook and Twitter.
Long-term patients who could be involved in wellness programs. The newsletters dedicated to healthy mentality tips, how to become happy and the like could be great motivation for them to pay attention to the specialist.
Types of content
- Blog posts
Apart from SEO friendly optimized texts, content has to be persuasive and engaging. People who search help with mental problems are very sensitive. That is why, it is important to remember about this specific feature of the audience. Firstly, content in the psychological field should be encouraging and inspiring people. They should not feel depressed after reading a content on the site. Secondly, it is important not to scare potential clients by the detailed description of mental disorders, their symptoms, and consequences. The content must give hope to patients and encourage them to seek medical advice.